MATCHA JOURNAL

Watercolour illustration of matcha powder, a bamboo whisk, and traditional tea tools in a calm natural setting.
How to Store Matcha Properly: Tips for Freshness and Flavour
Learn how to store matcha properly to preserve its vibrant colour, fresh flavour, and delicate aroma, with simple tips for everyday freshness. Read more...
Watercolour illustration comparing matcha and coffee with a matcha bowl, bamboo whisk, coffee cup, and natural botanical elements.
Matcha vs Coffee: Which One Is Right for You?
Comparing matcha and coffee? Explore the differences in caffeine, flavour, focus, and daily rituals to discover which drink best suits your lifestyle. Read more...
Tea fields connected to the family tea heritage behind et moi cha matcha
From Our Family Tea Farm to Your Cup
Discover the story behind et moi cha, from our family tea-growing heritage to our journey of sharing carefully sourced matcha with the UK. Read more...
Ceremonial vs Culinary Matcha: What’s the Difference?
Ceremonial vs Culinary Matcha: What’s the Difference?
Discover the difference between ceremonial and culinary matcha, from flavour and colour to the best option for lattes, baking, and everyday matcha rituals. Read more...
How to Make a Matcha Latte at Home (Easy UK Recipe)
How to Make a Matcha Latte at Home (Easy UK Recipe)
Learn how to make a smooth, café-style matcha latte at home with this easy UK recipe, including simple ingredients, whisking tips, and matcha guidance. Read more...